Goals & targets

Plan the year here. Reps and the dashboards show the published numbers, read-only. Every edit saves as a draft until it is published, each with its reason.

⚠ Needs attentionaccounts in your CRM with no owner, or an owner with no goal yet10
  • Northfield Logistics
    Owner Avery Stone · no goal set
  • Calder & Rowe
    Owner Avery Stone · no goal set
  • Bluewater Health
    Owner Avery Stone · no goal set
  • Tessera Labs
    Owner Jordan Blake · no goal set
  • Marlow Foods
    Owner Jordan Blake · no goal set
  • Ostrander Group
    Owner Jordan Blake · no goal set
  • Kestrel Energy
    Owner Priya Nair · no goal set
  • Pinecrest Schools
    Owner Priya Nair · no goal set
  • Vantage Mutual
    Owner Sam Okafor · no goal set
  • Halcyon Hotels
    Owner Sam Okafor · no goal set

Owners come from your CRM; Earnest never changes one. A client new this year is tracked against its rep's net-new, not given a goal by project size until next year.

ViewEvery account and its goal holders. A shared account has one line per rep.
Large$200K+$247Kaverage of won deals
Mid$75K–$200K$134Kaverage of won deals
Small$0–$75K$59Kaverage of won deals

A goal is projects × average in each band, plus a manual adjustment. A line can use its own average in a band; it is marked when it does.

AccountGoal holdersStatusGoal (all holders)FY 2026 so far + forecast
Bluewater Health
since 2026
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Calder & Rowe
since 2022
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Halcyon Hotels
since 2026
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Kestrel Energy
since 2022
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Marlow Foods
since 2022
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Northfield Logistics
since 2022
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Ostrander Group
since 2022
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Pinecrest Schools
since 2026
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Tessera Labs
since 2022
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—
Vantage Mutual
since 2022
no goal yet
Add a goal holder

Each holder gets their own line, planned in By rep, and sees the account with just their goal. The owner in your CRM does not change.

Existing$0—

Add a rep and they get their own goal line, planned in By rep. A new client is tracked against net-new this year and planned by project size from next year.